Colorado AutoTrek, Inc. is an auto brokerage firm and auto club with a mission to help credit union members, and the general public alike, save time and money on vehicle purchasing and vehicle maintenance.
AutoTrek was founded in 1996 by current owner and CEO, Dean Strawn. Dean began his professional automotive career right out of college as a sales and leasing specialist for a franchised dealer. Although Dean quickly moved up the ranks, he was never quite satisfied with the dealership’s sales tactics and the inability to offer other manufacturer’s vehicles to his friends and family.
Time for a change…
“Why stop at vehicle purchase assistance, let’s offer our customers vehicle ownership assistance,”
It was in the mid 90’s that Dean discovered the auto broker model and fell in love with the concept. As an auto broker, Dean could now realize his dream of offering all makes and models, yet he still felt the process could go a step further — “Why stop at vehicle purchase assistance, let’s offer our customers vehicle ownership assistance, too,” on this very concept, AutoTrek was formed and got its name!
Like the name implies, AutoTrek looks at vehicle ownership as a journey. From initial vehicle research, to vehicle purchasing, and inevitable vehicle maintenance, our mission is to provide money saving services and products to guide our members every step of the way.
Over the years, AutoTrek has partnered with over 20 Colorado credit unions who share the same “service before the sale” approach. AutoTrek currently provides online services and live help to over 300,000 members annually and has won numerous awards for excellence, including an A+ rating with the Better Business Bureau.
To date, AutoTrek has grown to be one of the larger independent auto brokers in the state with over 25 dedicated employees who share our founder’s original commitment to service. Our staff conducts themselves with honesty, integrity and respect. You have our guarantee that you will receive excellent vehicle pricing without the need to negotiate or go from dealer to dealer; and that as a customer of AutoTrek, you will receive unparalleled service before, during, and after your next vehicle purchase.